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More than a Message

Date: Thursday, March 22, 2012

Time: 9:00 am to 3:00 pm

Location: Save the Bay Center, 100 Save the Bay Dr, Providence, RI

Target Audiences: Local, State and Federal staff and officials, NGOs, university staff, and others who need to communicate with public audiences about water resources, watershed management, and land conservation.

Overview: Even the strongest message won't deliver itself! Learn how the pros plan their campaigns, measure their accomplishments, and do it even better next time. The More Than a Message series provides a conceptual framework and practical tips to get the most out of the dollars and hours you put into your communications and outreach efforts.

- Part 1: Learn to take aim at target audiences - selecting the right message delivery tool for the task at hand. Participants will discover the strengths and weakness of public relations, advertising, direct mail, and online approaches for delivering issue advocacy, fundraising, and pollution prevention messages.

- Part 2: Learn the lifecycle of a message out in the wild - and how to predict and measure the number of people who notice and respond to your advocacy, fundraising, or pollution prevention message. Discover what it takes to turn simple actions into big steps that really make a difference.

Registration is required. For more information or to register please contact Jennifer West at jennifer@nbnerr.org or 401-222-4700, x 7413. Breakfast and lunch will be provided. 6 AICP CM credits available for each workshop!

The workshop will be led by Eric Eckl. Eric founded Water Words That Work, LLC and oversees all the company's client projects. Eric has more than 15 years experience planning and carrying out issue advocacy, fundraising, and behavior change campaigns. Eric is a sought-after speaker for environmental, marketing, and technology conferences. He has appeared on CNN and been quoted in the New York Times. Eric sits on the editorial committee for the Center for Watershed Protection, and serves on the board of directors for the Green Media Toolshed. For more information about Eric Eckl and Water Words that Work visit: www.waterwordsthatwork.com.

This workshop is offered FREE OF CHARGE thanks to the generous support of the following organizations: Narragansett Bay Research Reserve Coastal Training Program, URI Coastal Institute, Narragansett Bay Estuary Program, and Save the Bay

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